Who We Are

At GENA, we don’t just consult, we co-create change.

Development works best when it works for everyone.

About Us

The GENA Way

GENA Strategy Consulting Ltd is a values-driven firm driving inclusive growth through gender-smart strategies, enterprise development, and equitable access solutions. We help organizations design and implement impactful, people-centered interventions across sectors and geographies.

We work at the intersection of policy, community, and businesses enabling development partners, governments, and organizations to design and implement strategies that center women and youth, strengthen entrepreneurship, and dismantle barriers to opportunity.

We believe that unlocking the potential of women and marginalized groups is not only a moral imperative but also a catalyst for sustainable economic growth and innovation. Our unique blend of technical expertise, grassroots insight, and strategic foresight positions GENA as a trusted partner in shaping bold, inclusive systems that leave no one behind.

  • Enterprise Development
  • Gender-Smart
  • Access Solutions
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  • To design and deliver inclusive solutions that empower communities, strengthen enterprises, and expand access to opportunity across sectors and societies.
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  • To be a globally trusted partner in advancing inclusive, equitable, and sustainable development through gender-smart strategies and enterprise-driven solutions.
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  • Gender, Enterprise and Access.
  • Tailored Context-Specific Solutions
  • Data-driven Methodologies
  • Collaborative Partnerships
  • Delivering Measurable Impact
Testimonials

GENA Partner Reviews

23,572

+

Women Traders

50

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MSMEs

23,000

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Women

Traders

50

+

MSMEs

60

%

Business

Revenue Increase

Our Team

Meet Our Experts

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Rachel Wangeci

Founder
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Muthoni Wanjiku

Product Designer
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Bubli Wanjiru

Developer
Core Values

What We Stand For

At GENA, we don’t just consult, we co-create change. Our values shape not just what we do, but how we lead, listen, and grow alongside our partners.

  • Equity: We prioritize fairness and inclusivity.
  • Innovation: We embrace creative, context-responsive approaches
  • Integrity: We work with transparency and professionalism.
  • Impact: We are driven by results that create lasting change.
  • Collaboration: We co-create with partners for sustainability.
  • What does GENA Strategy Consulting Ltd do?

    GENA is a values-driven consulting firm that supports organizations in designing and implementing inclusive, people-centered strategies across sectors. We specialize in gender-smart solutions, enterprise development, and improving equitable access to opportunities.

  • What makes GENA different?

    We work at the intersection of gender, enterprise, and access, combining global best practices with grassroots insights. Our approach is collaborative and data-driven, focusing on practical, long-term impact rather than one-size-fits-all solutions.

  • Who does GENA work with?

    We partner with development organizations, governments, NGOs, financial institutions, and private sector actors looking to create inclusive, sustainable change — especially for women, youth, and marginalized communities.

  • What sectors does GENA specialize in?

    Our experience spans trade, strategy, gender, and social inclusion. We bring cross-sectoral expertise to support strategic planning, enterprise growth, research, and capacity building.

  • How does GENA support MSMEs and entrepreneurs?

    GENA supports micro, small, and medium enterprises with tailored business development services, formalization support, market linkages, financial inclusion strategies, and digital training tools that build resilience and growth.